ISP1760ETUM ST-Ericsson Inc, ISP1760ETUM Datasheet - Page 10

• Manufacturer Part Number: ISP1760ETUM
• Description: IC USB CTRL HI-SPEED 128TFBGA
• Manufacturer: ST-Ericsson Inc

Specifications of ISP1760ETUM

• Controller Type: USB Peripheral Controller
• Interface: EHCI Interface
• Voltage - Supply: 3 V ~ 3.6 V
• Operating Temperature: -40°C ~ 85°C
• Mounting Type: Surface Mount
• Package / Case: 128-TFBGA
• Lead Free Status / RoHS Status: Lead free / RoHS Compliant
• Current - Supply: -
• Other names: ISP1760ET-T; ISP1760ET-T

10
World News | May - June 2004 | Identification
Industry leaders
showcase contactless
technology at CES 2004
New industry forum to promote NFC technology
Philips and Sony have been driving the development of Near Field
Communication (NFC) technology over the last eighteen months.
Now, together with Nokia – the world’s largest mobile handset vendor –
they are creating the NFC Forum.This global forum is dedicated to
promoting the use of NFC and the development of existing standards.
Aiming to support the broad adoption of NFC within the communications
industry, the NFC Forum will help interested companies ensure their
products are interoperable.
As a founding member of the Forum, Nokia will assist in the future development of NFC by
contributing to technical specifications for NFC data structures, protocols, etc. The Forum
will also help to provide the technical recommendations and reference designs that will
form the basis for interoperability between devices and services in the emerging world of
NFC-enabled e-commerce.
“Nokia sees touch-based interactions enabled by Near Field Communication technology as
an elegant way of bringing Nokia’s ‘Life goes Mobile’ vision into reality,” said Pertti Korhonen,
Chief Technology Officer and Senior Vice President, Nokia. “Touch is an intuitive and easy way
to connect, collect and share with mobile devices. It not only enhances the experience of using
Philips and Visa International have joined forces to demonstrate
how contactless technology can change the way digital content and
services are distributed, paid for and accessed by today’s universally
connected consumer.
At the January 2004 Consumer Electronics Show (CES) in Las Vegas, the two companies
presented proofs-of-concept showing how contactless technology can deliver rich and varied
content in applications such as in-store kiosks selling the digital rights to download songs.
In this demonstration, the user captures the rights onto his / her payment card and then
transfers them to a Philips Streamium Internet radio using Near Field Communication (NFC)
technology. The song is then streamed directly over the Internet for the user to enjoy.
Demonstrations like this highlight the unique value derived from combining the latest
consumer electronics, wireless connectivity and secure universal payment technologies.
Other demonstrations included applications leveraging the power of Philips’ NFC and
Visa’s ‘Verified by Visa’ technologies, such as:
• Ticketing: mobile phone users pay for concert or movie tickets at the box office
• Travel: travelers both book and pay for airline tickets and hotel rooms using their home
Philips and Visa have been exploring the market by showing their innovative proof-of-concept
demonstrations to many industry leaders in communications, consumer electronics, computing
and digital content provision. NFC technology is already being adopted in ‘Connected Planet’
products from Philips’ consumer electronics division. In addition, Philips has confirmed an
agreement with Nokia,Vodaphone and Universal that will allow consumers to experience rich
digital television content via their mobile phones and portable handsets.
simply by holding their phone next to the payment terminal
PC, made possible by an NFC-enabled mouse and a contactless Visa payment card
www.semiconductors.philips.com
/markets/identification/products/nfc/
Identification continue
current services but also creates entirely new applications and value. Nokia is also looking
forward to working with the other members of the NFC Forum and to bringing into the
mobile world the exciting new user experiences that NFC offers.”
A non-profit organization, the NFC Forum is perfectly positioned to provide a safe
environment for its members to discuss interoperability issues regarding their NFC devices
and services. Further prospective members include leading handset makers, consumer
electronics companies, PC vendors, service / content providers and IC manufacturers. This
collaboration between key players in the consumer electronics, mobile communications and
broadcast entertainment industries marks a convergence of technologies that will create a
wealth of new and exciting user experiences – enabled by NFC and delivered via laptops,
web-pads and TV sets.
Philips and IBM alliance
drives RFID and smart
card markets
Philips and IBM are combining their industry expertise to address
the growing need for advanced high-security smart cards and
Radio Frequency IDentification (RFID) technology in day-to-day
business processes, operations and consumer lifestyles.
The key end-application areas Philips and IBM plan to address are RFID solutions
for supply chain management, retail and asset management, as well as smart card
solutions for finance, e-government, transportation and event ticketing. By teaming
up with IBM, Philips will move beyond just delivering its expertise and RFID chip
offering, towards integrated end-to-end solutions for major retailers, consumer
goods manufacturers and couriers. Together the two companies will enable a phased
and easy-to-integrate approach to creating smart card and RFID implementations
for business.
Philips is committed to helping companies boost levels of advanced product-tracking
and inventory control, as well as developing an end-to-end assessment of the specific
costs and benefits in adopting RFID and smart card technology within their business
processes. “It is our mission to continue bringing greater benefits both to companies
and to today’s ‘Connected Consumers’ – enabling better access to information,
entertainment and services,” said Scott McGregor, President and Chief Executive
Officer of Philips Semiconductors.
Underlining its confidence in its own creations, Philips is adopting the very technology
it drives into the marketplace.The first joint project between Philips and IBM is the
development and implementation of an RFID solution within Philips Semiconductors.
The RFID system will improve the business processes within its East Asian manu-
facturing and distribution supply chain, and simplify inventory management and control.
The project started in November 2003 and the system will become operational
during the course of 2004.
www.semiconductors.philips.com
Identification continue
/markets/identification/products/nfc/
www.nfcforum.org
Identification continue
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